Here is a list of great seo tools and web dev tools that we have come across. Enjoy!

mcdar.net McDar Keyword Analysis Tool
Web Design, SEO & Tools

123promotion.co.uk Keyword Popularity Tool
SE Promotion & SEO Tools

webconfs.com Domain Age Tool
SEO Tools

elixirsystems.com Link Quality Assessment
SEO Services

seobench.com Multi DC PageRank Checker
SEO Tools

top25web.com Search Engine Ranking Report
SEO Forum, Blog & Tools

marketleap.com Link Popularity Checker
SEM, SEO Tools & Monthly Report

dogpile.com Dogpile Search Comparison
Web Search

xml-sitemaps.com Online XML Sitemaps Generator
XML Sitemaps

webuildpages.com Backlink Check Tool
Internet Marketing Services

checkrankings.com Check Rankings
Online Keyword Ranking

webconfs.com Backlink Anchor Text Analyzer
Search Engine Optimization Tools

New SEO Tools (4)

Google vs Yahoo Graph	Google vs Yahoo Graph by seobench.com Shows a graphic display of top 50 in Google & Yahoo with the sites that are in both SERP linked.	Graphic display of top 50 in Google & Yahoo linked.
Keyword Density Analyzer	Keyword Density Analyzer by seobench.com Enter URL, will calculate and return the keyword density of key phrases which are 1,2 and 3 words long.	Enter URL, determines density of 1, 2, and 3 word phrases.
Multi DC PageRank Checker	Multi DC PageRank Checker by seobench.com This tool will query the various Google Data Centers to check for any changes in PageRank values for a website. Helps you get a peek at your websites NEW PR during a PageRank update.	Check PR values across all Google datacenters.
Retrieve SERPs	Retrieve SERPs by seocritique.com Google dataceter SERP checker. Input the keyword and select the range of datacenter IP’s and see the SERPs.	Google datacenter SERP checker.

Alexa Tools (4)

Alexa Page Ranking	Alexa Page Ranking by Alexaranking.com allows you to cut and paste a number of domians and get the 3 month Alexa Ranking or you can browse your harddrive and provide a list of domains. If you have a number of sites and you want to see the Alexa Rankings, this is the way to do it.	Cut & Paste or browse file for domain list – Displays Alexa Ranking. Good for checking large number of domains.
Alexa Rank Tool	Alexa Rank Tool by SearchBliss gives you the Alexa Web Rank plus today, 1 week and 3 months average rank.	3 month, 1 week, today Alexa Rank.
Alexa Ranking	Alexa Ranking by Evrsoft allows you to cut and paste a number of domians and get the 3 month Alexa Ranking or you can browse your harddrive and provide a list of domains. If you have a number of sites and you want to see the Alexa Rankings, this is the way to do it.	Cut & Paste or browse file for domain list – Displays Alexa Ranking. Good for checking large number of domains.
Alexa Related Rank Check	Alexa Related Rank Check by 123 Promotion gives you 10 seperate fields to enter domains and gives you the same day, 1 week ago and 3 month average Alexa Rank. It also shows the movement up or down in the last 3 months.	Input up to ten domains – get 1 week, 3 month average & 3 month up/down Alexa Ranking.

Backlink Tools (1) 

Backlink Check Tool

Backlink Check Tool by webuildpages.com Shows backlinks and the corresponding anchor text. If the link has moved it shows NOT FOUND and if it takes to long it shows TIMEOUT.

Shows anchor text for your sites backlinks.

Code Validation (2)

Atom & RSS Feed Validator	Atom & RSS Feed Validator by feedvalidator.org RSS feeds validator. It may validate any kind of RSS feeds, from the simplest ones to the most complex ones.	RSS feeds validator
W3C Markup Validation Service	W3C Markup Validation Service by w3.org The official W3C validator. A great help for making your pages W3C compliant.	Official W3C compliance validator

Combined Keyword Suggestion Tools (1) 

Combine Words

Combine Words by Hudson Scripting is a script is designed to combine lists of keywords for use in AdWords, Overture and other Pay Per Click systems.

Combine words script for PPC systems.

Combo Search Engine Ranking Tools (4)

Search Engine Placement Check	Search Engine Placement Check by Marketleap has you enter you keyword phrase and site URL and displays the top 30 results for your keyword phrase in Alltheweb, AltaVista, AOL, Dmoz, Google, AOL, HotBot, Lycos, MSN, Netscape and WiseNut.	Enter URL/Keyword – Displays top 30 for 11 Search Engines.
Search Engine Position Checker	Search Engine Position Checker by Webmaster Toolkit allows you to enter your keyword phrases and site URL and then displays the top 50 position for those keyword phrases in Altavista, Excite, Google, Yahoo, HotBot, MSN, WiseNut, Alltheweb and Teoma.	Enter URL/Keyword – Displays top 50 for 9 Search Engines.
Search Engine Positioning	Search Engine Positioning by SEO Guy enables you to enter your keyword phrase with your site URL and it shows the top 100 results for those keyword phrases in Yahoo, Google, AllTheWeb, MSN and HotBot.	Enter URL/Keyword – Displays top 100 for 5 Search Engines.
Search Engine Ranking Report	Search Engine Ranking Report by Top25Web.com provides you with Google & Yahoo Rankings for multiple keywords. Just paste your key phrases, enter you domain and wait for the results. You can query up to 1000 deep. Very use full tool.	Input key phrase list & get Google & Yahoo Rankings.

Compare Search Engine Ranking Tools (8)

Dogpile Search Comparison	Dogpile Search Comparison by Dogpile.com based on a study that only 1.1% of the top results for Google, Yahoo, MSN and Ask Jeeves are the same their tools gives you the top results from any 3 of the top 4 search engines.	Shows top results from 3 search engine.
Google vs Yahoo Graph	Google vs Yahoo Graph by seobench.com Shows a graphic display of top 50 in Google & Yahoo with the sites that are in both SERP linked.	Graphic display of top 50 in Google & Yahoo linked.
Google-Yahoo-Ask Search	Google-Yahoo-Ask Search by jux2 displays results from Google Yahoo and Ask Jeeves together. Jux2 can show the unique results from Yahoo! that are not in Google, or combine the results from the top ten that are in both browsers. They have some very interesting stats. Check it out I found it quite interesting.	Combines search results from Google, Yahoo! & Ask Jeeves.
Myriad Search	Myriad Search by myriadsearch.com Meta search engine that combines Google, Yahoo, MSN and Ask Jeeves on in one screen or you can select a tab of any one or all of them. You can also modify the individual influence of each search engine in the results.	Meta search engine that combines Google, Yahoo, MSN and Ask Jeeves.
Search Results Compared	Search Results Compared by yahoogooglemsn.com Search in all three major SEs at the same time and displays the results on a single page. Very useful when it comes about comparing top SERPs.	Google, Yahoo, MSN results in one search
Thumbshots Ranking	Thumbshots Ranking by Smartdevil is based off the Langreiter tool and gives lets you compare the results for the same word or two different words between 6 different Search Engines – Allintheweb Altavista, Google, MSN, Tecoma, Wisenut and Yahoo. Very nice tools!	Based off the Langreiter tool but lets you compare 6 different Search Engine Results with each other.
Yahoo vs Google	Yahoo vs Google by Christian Langreiter enables you to enter a keyword and displays a page of the linked search results from Yahoo and Google on any webpages that come up in the top 100 search results.	Langreiter – Graphic Compare of Google & Yahoo top 100 results.
Yahoo-Google Search	Yahoo-Google Search by Yahoo Watch gives you the top 100 Yahoo results and noting the Googles position on the side. After Yahoo top 100 it then shows the remaining Google results. Very nice!	Shows top 100 Yahoo/Google results together.

Domain Tools (17)

Bad Neighborhood Checker	Bad Neighborhood Checker by bad-neighborhood.com Checks link pages and reports if there are links to bad neighborhoods. The tool also has the ability to search on multiple levels (so for example if you maintain a directory it is able to spider the categories and subcategories).	Checks if you’re linking to bad neighborhoods
Browser Screen Resolution Checker	Browser Screen Resolution Checker by Mark Horrell lets you check your an URL to see what it looks like in different screen resolutions. Beats changing your screen resolution all the time.	Check what you Website looks like in different
C Class Backlink Analyzer Tool	C Class Backlink Analyzer Tool by webuildpages.com Shows how many sites with different Class C IPs your first 1000 backlinks come from. Shows unique domain names, unique IP addresses and unique C classes and there ratios.	Shows your links for differnet Class-C site.
Class C Checker	Class C Checker by webrankinfo.com Enter 2 to 10 URLs and check if the URL are sharing the same class C IP range.	Class C IP range checker.
Class C Range Checker	Class C Range Checker by TextLinkBrokers.com enables you to cut & paste a number of domains or browse to a file that has a list of domains and check whether they are on an unique Class C IP.	Unique Class C IP Checker – Cut & Paste or load up a file.
DNS Report	DNS Report by dnsreport.com checks your domain and does email test. Checks over 50 different things and giaves a pass, warning, fail or info.	Checks your domain and does email test.
Domain Age Tool	Domain Age Tool by webconfs.com Displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor’s domains, older domains may get a slight edge in Search Engine Rankings.	Determines the age of the domains entered.
Domain Dossier	Domain Dossier by CentralOps.net resolves IP to host, host to IP, runs a traceroute, and displays the zone file and does a whois look up.	IP to host, host to ip, traceroute, whois zone file. Hot Tool!
Domain Stats Tool	Domain Stats Tool by webconfs.com Provides domain information like Age, Yahoo WebRank, count of Backlinks and number of pages indexed in Search Engines like Google, Yahoo, and Msn.	Enter domain and getdomain age, number of pages indexed, and number of backlinks.
Free Site Monitor	Free Site Monitor by 321sitemonitor.com Monitors server status at every 5 minutes and e-mail in case of problems. Also can display stats when a server was down; may be also useful for checking and competitors uptime.	Server monitor and alert service
HTML Header Viewer	HTML Header Viewer by Webmaster Toolkit gives shows you the the HTTP headers that the web server is sending. Shows Cookies being sent, re-directs and mini-type.	Shows HTTP headers the web server is sending.
HTTP / HTTPS Header Check	HTTP / HTTPS Header Check by webconfs.com Allow you to inspect the HTTP headers that the web server returns when requesting a URL. Works with HTTP and HTTPS URLs.	Allow you to inspect the HTTP headers that the web server returns when requesting a URL.
IP Address Report	IP Address Report by ip-report.com gives you report on domains you either add to a field or load up from a file. It tells you which domains are in the same Class C block. If you enter the domains into the field you can save them to a file to use next time.	Bulk class C IP address checker.
Reciprocal Link Checker	Reciprocal Link Checker by etown-webdesign.com Free links partners script. Periodically checks all your partners links to see if they’re still linking back.	Checks if the partners still link back
Redirects And HTTP Headers Checker	Redirects And HTTP Headers Checker by gsitecrawler.com Checks for redirects that may be in place on a domain (301, 302, 200, etc).	Checks for redirects on a domain
Search Engine Friendly Redirect Checker	Search Engine Friendly Redirect Checker by webconf will check to see if your redirect of a URL is search engine friendly. Will also tell you if you have a redirect.	Enter URL – Check your redirect to see if it is SE friendly
What Is My IP Address	What Is My IP Address by WhatIsMyIPAddress.com shows you the IP of the computer you are on or the firewall you are behind if you have a private IP.	Shows the IP of your computer or routers.

Exchange Link SEO Tools (4)

Free Broken Link Checker	Free Broken Link Checker by dead-links.com check domain wide for broken outbound links. Very very very nice!	Tests all links site wide and reports any broken links.
One Way Link Verify	One Way Link Verify by We Build Pages creates a list of links to check and allows you to export it. You then browse to the file and click on Go and it will check all your one page links. It gives you a report of them with PR and status if they are up. Very good tool to keep track of you one way links!	Track your one-way links – Shows status and PR.
Online Free Reciprocal Link Checker	Online Free Reciprocal Link Checker by recip-links.com checks the list of reciprocal you cut & paste into there form. It checks the page, not the whole site and reports back the URLs that it found had a link to your domain, the URLs that didn’t have a link to your and any URLs that errored out.	Enter links – Reports back which ones are up, down or unreachable.
Site Link Analyzer	Site Link Analyzer by SEO Chat displays a list of internal and external links and their anchor text for input webpage.	Lists internal and external links for input URL.

Google Ranking Tools (6)

Advanced Google Search Methods	Advanced Google Search Methods by AlgoTech enter domain and keyword and select numberous searches includeding allintitle, allinurl, allinanchor, allintext, site, define, sponsored links and results with sandbox penalty suspended.	Enter domain/keyword and do different Google searches like site etc.
Google Datacenter Watch Tool	Google Datacenter Watch Tool by McDar is a tool that will let you do a search on Google at all the different datacenters. This shows whether the different datacenters are giving different different Ranking results for the same key phrase.	Shows the differnet Ranking results for different datacenters.
Google One Line Results	Google One Line Results by Google enables you to view Google’s search results with each entry on one liner.	Google displays each results as one-liners with anchor text the title.
Google Rank Position	Google Rank Position by PRSearch.net allows you to enter a search term and the domain to search for. It returns the position that search term has on Google WITH, the number of entries that search term is indexed for, the PR of your home page, the size of file, the number of inbound links the site has and lets you know if you are in the DMOZ or Google Directory.	Shows Google rank position, PR, number of entries indexed, DMOZ and Google Dir status.
Google Rankings	Google Rankings by googlerankings.com searches for the entered URL and keyword in the first 1000 pages.	Enter URL/Keyword – Searches the first 1000 entries.
Retrieve SERPs	Retrieve SERPs by seocritique.com Google dataceter SERP checker. Input the keyword and select the range of datacenter IP’s and see the SERPs.	Google datacenter SERP checker.

Google Sitemap Tools (1)

Online XML Sitemaps Generator

Online XML Sitemaps Generator by xml-sitemaps.com A free online Google XML Sitemaps generator for small sites and a commerical php script for larger sites.

A free online Google XML Sitemaps Generator

Internet Bookmarking (2)

Del.icio.us – Social Bookmarker	Del.icio.us – Social Bookmarker by del.icio.us Social bookmarking. One of the newest trends in SEO.	Social bookmarking
Your Personal Web File	Your Personal Web File by furl.net Social bookmarking. One of the newest trends in SEO.	Social bookmarking

Keyword Suggestion Tools (12) 

Free Keyword Search Tool	Free Keyword Search Tool by Nichebot shows for entered keyword and simular keywords the number of times searched in 60 days according to WordTracker and Google results and Google exact results page numbers.	Displays keyword data using Wordtracker and Google search results.
Free Meta Keywords Tool	Free Meta Keywords Tool by Apogee-Web-Consulting.com reads the meta keywords and gives you a hotlink with each keyword to Overture Keyword Selector Tool, Google AdWords Keyword Tool and Nichbot Free Keyword Identification Tool.	Reads meta keywords and hotlinks them to 3 keyword mining tools.
Google Adwords Keyword Tool	Google Adwords Keyword Tool by Google provides you with 2 lists of words, Specific keywords that are that include your keyword that have been searched on Google and Similar keywords that are relevant terms searched by uses that searched for your keyword also.	Keyword tool from Google that provides Specific and Similar keywords.
Google Keyword Suggestions	Google Keyword Suggestions by SEO Chat give you relevant and popular terms related to the keyword you search for. This tool queries information from Google searches for your keyword and determines popular and re-occurring terms and displays them with a field that shows there relevent per cent. Very good tool.	Queries Google for related relevant and popular terms.
Google Suggest	Google Suggest by Google will offer completions when you type in your keyword for searches. I have found this very helpful in keyword mining.	Google keyword completions when searching.
Keyword Generator	Keyword Generator by Espotting Media provides you with keywords from there PPC data base. Espotting powers over 1.4 billion searches every month across Europe. With offices in the UK, Ireland, France, Germany, Spain, Italy, Sweden, Denmark and Norway.	Keyword searches from Espotting Media’s (UK) PPC database.
Keyword Popularity Tool	Keyword Popularity Tool by 123 Promotion has made a number of changes to there Overture Keyword Popularity Tool. It now searches not only Overture’s database but WorkTracker also! It looks like the same tool but the results in the search term field is an anchor text that opens up a whole new set of data and word mining possibilities. In the new set of data it tells you how many times Google and Yahoo find this term on the internet, there is a list of related words which is linked to let you conduct a dictionary.com or thesaurus.reference.com search or to research on one of the related words. Very nice tool, and very useful for copywriters.	Search Overture & WordTrackers database – Mines these terms with dictionary, thesaurus etc.
Keyword Research Tool	Keyword Research Tool by Webmaster Toolkit will generate a list of keywords and keyword phrases used in other web sites based on the keyword or keyword phrase you enter into their tool. This tool searches other sites with your choice of one of the 9 listed search engines and displays what other web sites that are optimized for the keyword phrase you entered are using for keywords on their site. Very helpful tool!	Tool returns similar keywords found in the meta keywords of sites searched by your choice of 9 search engines.
Keyword Suggestion Tool	Keyword Suggestion Tool by Digital Point Solutions shows the per day keyword results from both Overture and Wordtracker. Wordtracker breaks the results down in plural and singular where Overture combines them together. For example Overture reports “anime wallpage” as 2609 per day where Wordtracker shows “anime wallpaper” with 3160 per day and “anime wallpapers” with 1948 per day. The different totals don’t matter, it is the plural/singular percentages that you need to help you decide which keyword to target.	Keyword searches from Overture and Wordtracker (Wordtracker displays singular/plural & correct order).
Search Term Research	Search Term Research by PrioritySubmit requires an username and password but it has lots of features. They claim to have the biggest database, with over 9 billion searches compiled from 37 sources that include major international, pay per click, meta and regional engines. You can search on spell:keyword, related:keyword, like:keyword and crawl:keyword . The tool will search Overture’s data from 16 different countries. There is just too much to list here. Go sign up and get take a peek.	Searches Overture data for 16 countries and more.
Search Term Suggestion Tool	Search Term Suggestion Tool by Overture allows you to enter a prospective keyword and it returns the related keyword phrases and the number of times they have been searched in the last month on Overture search engines such as Yahoo, MSN, Altavista and Hotbot. You use this kind of data to help you choose the keyword phrases you want to target. This tool is a “must use” as you don’t want to target keywords that no one is searching for!	Shows keywords and frequency searched on Overture (Yahoo/MSN) last month.
Website Keyword Suggestions	Website Keyword Suggestions by webconfs.com This tool tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates. Keyword suggestions are provided using Overtures database.	Provides keyword suggestions along and keyword traffic estimates for the entered website.

Keyword Tools (7)

GoogleDuel Original	GoogleDuel Original by GoogleDuel enables you to compare two different words to see which is more popularity on the internet. This tool is a fast way to check you keywords to see where plural or singlar is the more common form used on the internet.	Compares the popularity of two words – Good for checking Plural/Singlar.
Keyword Density	Keyword Density by SEO Chat will analyze your entered URL, and return a list of key phrases with their corresponding density values for one, two, or three word key phrases. You can choose whether you want the longs key phrase to be 1, 2 or 3 words long.	Enter URL – Generators keyword phrases from your webpage and displays density.
Keyword Density Analyzer	Keyword Density Analyzer by Stargeek gives you keyword density for 1, 2 and 3 word combinations.	Enter URL – Displays 1, 2, and 3 word combinations.
Keyword Density Analyzer	Keyword Density Analyzer by Internet Marketing Keyword Density Analyzer by Internet Marketing gives you keyword density in your title, meta description, meta keywords, visible text, alt tags, comment tags, image tags, option tags, reference tags, linked text and URL.	Enter URL/Keywork – Displays density each different page component.
Keyword Density Analyzer	Keyword Density Analyzer by seobench.com Enter URL, will calculate and return the keyword density of key phrases which are 1,2 and 3 words long.	Enter URL, determines density of 1, 2, and 3 word phrases.
Keywrd Density Analyzer	Keywrd Density Analyzer by Jim Tools your webpage and give you a full report on the optimization of that page. There is just to much to list for this tool. It checks from your anchor text to your Yahoo listing and everything in between.	Enter URL – Webpage stats PR/Links/W3C/etc.
Ontology Finder	Ontology Finder by goRank gives you synonymous words of your keywords to consider for possible keywords or just to add to your webpage.	Provides synonymous terms to keywords – Use these in your webpage text.

Link Popularity Tools (10) 

Backlink Anchor Text Analyzer	Backlink Anchor Text Analyzer by webconfs.com Blacklink analyzer that provides a report of the URL and anchor text of up to 1000 of your backlinks that Google is showing. If you have more than one link on the inbound page it show each of the anchor texts.	Blacklink analyzer that shows URL and anchor text.
Link Appeal	Link Appeal by Webmaster Toolkit will calculate the desirability rating of having a link on the URL you specify. This calculation includes factors such as pagerank, number of outbound links and the overall percentage of links to html. It is intended as a guideline for evaluating whether you should ask for a link on a certain page or not.	Enter URL – Rates for link appeal.
Link Popularity & Site Analysis Tool	Link Popularity & Site Analysis Tool by LinkVendor shows your inbound links and pages in Google, Yahoo, MSN, Ask Jeeves, and Alexa. Also shows PR, archive date (wayback machine), number of outbound links on the page and whether the site is in Dmoz and Yahoo directory. Shows the number of words and charactors in the Title, meta keyword and meta description and shows on a graph where the page has to many or to little.	Shows links/pages for Google/Yahoo/MSN/Ask/Alexa
Link Popularity Checker	Link Popularity Checker by Marketleap displays inbound link reported by Alltheweb, Alta Vista, Google/AOL, HotBot, MSN & Yahoo and provides a total of them. But what makes this tool shine is its new trend/history report. Yes that is correct it will give you the history of links for your site. Now that is hot!	Lists inbound links from 7 search engines & provides history.
Link Popularity Checker	Link Popularity Checker by PRSearch.net searches Google, Yahoo, MSN Search, Altavista, Alltheweb and Hotbot for inbound links to your site.	Shows inbound links for Google, Yahoo, MSN, Altavista, Allintheweb & Hotbot.
Link Popularity Checker	Link Popularity Checker by Webmaster Toolkit enables you to enter your URL shows the number of links your site has in Google, Altavista, MSN, AlltheWeb and Yahoo.	Enter URL – Displays backlinks on 5 Search Engines.
Link Popularity Tool	Link Popularity Tool by iconinteractive.com Off-page (popularity) stats including number of backlinks, number of indexed pages, number of pages containing the URL.	Statistics regarding a site popularity
Link Quality Assessment	Link Quality Assessment by elixirsystems.com Shows pages indexed, inbound links, deep link percentage, links from Yahoo Directory, DMOZ, EDU, and GOV.	Shows IBLs, dir.yahoo, DMOZ, EDU, & GOV links.
Report Bot	Report Bot by reportbot.com reports, links and pages indexed from Google, alltheweb, MSN, HotBot & Yahoo, Tool PageRank, Alexa Ranking and checks where you are listed in DMOZ – and it fast!	Checks Links on 5 Search Engines, PR, Alexa Ranking, DMOZ.
Uptime Bot	Uptime Bot by uptimebot.com Off-page (popularity) stats. Great for keeping track of your progresses.	Off-page (popularity) stats

Misc Tools (7)

Adsense Ad Display	Adsense Ad Display by google.blogspace lets you enter you URL and shows what AdSense ads would be displayed for that web page.	Input URL shows AdSense Ads for that web page.
Check Yahoo WebRank	Check Yahoo WebRank by webconfs.com Allows you to check the Yahoo WebRank of up to 5 URLs at a time.	Allows you to check the Yahoo WebRank of up to 5 URLs at a time.
Domain Directory Checker	Domain Directory Checker by 123 Promotion checks your domain to see if it appears in Business.com, DMOZ, Gimpsy, GoGuides.com, Jayde, JoeAnt, Skaffe, Websavvy, Yahoo, and Zeal.	See if your domain appears in 10 Internet Directory’s.
Search Engine Index Checker	Search Engine Index Checker by Marketleap will display the number of your site pages that are in the database of Alltheweb, AltaVista, Google/AOL and HotBot Search Engines. It also enables you to enter up to 5 URLs of competing sites and compares your site to those sites in a graph. MarketLeap also stores this data so your can view your trend/history report.	Enter URL – Shows number of pages for 5 Search Engines.
Site Wide Cache Check	Site Wide Cache Check by WeBuildTools takes your inputed URL and checks for cached pages from that site. Then you click the “Check URLs” button and it will return the URLs and there cache date.	Checks for cached pages and provides cache date.
URL Rewriting Tool	URL Rewriting Tool by webconfs.com Generates Apache Mod-Rewrite code to help you convert dynamic URLs to static looking URLs. Create a file called ‘.htaccess’ and paste the code generated into it.	Creates Mod-Rewrite rules to convert dynamic URLs to static looking URLs.
URL Trends	URL Trends by urltrends.com Full off-page (popularity) statistics (like number of backlinks, indexed pages, etc).	Full page popularity stats

MSN Ranking Tools (2)

MSN Position Search	MSN Position Search by Prsearch.net You can search up to 15 keywords for the entered domain and from the top 100 to the top 500.	MSN Search for up to 15 keywords on one domain.
MSN Rankings	MSN Rankings by Devppl.com Lets you find Rankings for International, Denmark, Norway, Sweden and UK.	MSN Beta Rankings – Search Engine Rankings.

Page Rank Tools (3)

Datacenter Quick Check	Datacenter Quick Check by McDar lets you add you URL and check all Google datacenters for BackLinks, PR and Ranking of keyword.	Checks datacenters for BL, PR and Ranking.
Future PageRank Tool	Future PageRank Tool by SEO Chat will query all of Google’s various data-centers and display your Pagerank value for each one. If queried during a Google update you will get a glimpse of upcoming PR changes.	View PR during updates on 18 data-centers one screen one search.
Page Rank Tool	Page Rank Tool by pagerank.net shows PR on the differnet Google datacenters. Good for monitoring a PR update.	Shows PR on the differnet Google datacenters.

Pay Per Click Tools (2)

CPM and CPC ROI Calculators	CPM and CPC ROI Calculators by Yahoo CPC Tool — calculates return on investment (ROI) in percent based on monthly click, average CPC, conversation rate and average profit per conversion. CPC Tool — calculates return on investment (ROI) in percent based on monthly impressoins from CPM advertising, cost of CPM, Conversion rate, average profit per conversion.	CPM and CPC return on investment calculators.
Overture Bid Amounts	Overture Bid Amounts by Pixel Fast lets your search for keywords and shows the overture bid amounts.	Overture bid amounts for keywords

Related Page Rank Tools (10)

Backlink Checker	Backlink Checker by ThinkBLING checks your webpage for backlinks and returns the number of backlinks for each PR position. Requires Google API key.	Input webpage – Returns number of inbound links for each PR position.
Google PageRank Calculator	Google PageRank Calculator by ThinkBLING lets you search on keywords and give you the top tem pagerank and backlinks.	Input keyword – Shows PR and Backlinks.
Google PageRank Prediction	Google PageRank Prediction by RustyBrick Looks at your URL and predicts what your Page Rank will be at the next PR update based on the backlinks Google shows.	Looks at your URL and predicts PR
Google PageRank Report	Google PageRank Report by Top25Web.com lets you check the PR of unlimited number of sites at a time. Now all you have to do is cut and paste you list of webpages and there you have it all before you with one click. Very nice!	Cut & Paste – Shows PR for unlimited sites.
Multi DC PageRank Checker	Multi DC PageRank Checker by seobench.com This tool will query the various Google Data Centers to check for any changes in PageRank values for a website. Helps you get a peek at your websites NEW PR during a PageRank update.	Check PR values across all Google datacenters.
Page Rank Grid Calculator	Page Rank Grid Calculator by WebWorkshop enables you to construct a grid showing the relationship of your website pages to each other and calculates the PR for each page. This tool will show you how you can concentrate PR to your home page, how dangling links bleed off PR from your site, and overall give you a better understanding of how PR works.	Construct the relationship of your website pages & calculate PR.
Page Rank Search	Page Rank Search by PRSearch.net provides you with Google results but includes a PR bar and the number of inbound links the site has.	Google search results with PR bar and inbound links.
Pagerank Calculator	Pagerank Calculator by Mark Horrell is quite a bit different than WebWorkshop’s Page Rank Grid Calculator and to tell you the truth I didn’t find any use for it. I will spend some more time on it later but I thought it should be in here as Mark Horrell has a lot of good things to say about Pagerank.	Mark Horrell’s Pagerank Calculator
PageRank Lookup	PageRank Lookup by Webmaster Brian lets you check the PR of up to 100 sites at a time. Now all you have to do is cut and paste you list of webpages and there you have it all before you with one click. Very nice!	Cut & Paste – Shows PR of up to 100 URLs.
PageRank Search Prog	PageRank Search Prog by SEO Chat allows you to do Google searches and arange them by relevance or pagerank, and up to 100 at a time. This tool displays the results highest rank first and also allows you to search allintitle:keyword etc. There is a link to search inbound links for each entry of the results which is very helpful also. This is Webmaster Brian’s Prog tool repackaged and owned by SEO Chat.	Displays Google by pagerank – IMPROVED Prog Tool.

Robots.txt Tools (2)

Robots.txt Generator	Robots.txt Generator by 123 Promotion generates a simple robots file for your website allowing you to hide files or directories.	Creates simple robots.txt file.
Robots.txt Syntax Checker	Robots.txt Syntax Checker by sxw.org.uk checks your robots.txt file and informs you of any errors that it finds.	Checks your robots.txt file for errors.

RSS Tools (0) Back to the top

Search Engine Position Tools (5) Back to the top

Cool SEO Tool	Cool SEO Tool by webuildpages.com Provides Google, Yahoo, and MSN ranking, pages indexed in Google and AltaVista, backlinks in AltaVista, allinanchor ranking, age of domain and phrase on page.	G/Y/M/A ranking, pages, backlinks, allinanchor, & domain age.
McDar Keyword Analysis Tool	McDar Keyword Analysis Tool by McDar displays the entered URL along side of the top ten websites for the entered keyword phrase and displays their number of pages, backlinks, allinanchor position and page rank in Google. Also the number of pages in Yahoo is displayed.	Enter URL/Keyword – Displays PR/Backlinks/Pages for top 10.
Page Report	Page Report by We Build Pages reports pages indexed, PR, Yahoo backlinks, unique linking domains, Alexa ranking, internal link, external links and where the page is in the Yahoo or DMOZ directory. Requires Google API Key.	Shows pages, BL, PR, unique domains etc.
Pages Indexed Backlinks Domain Pagerank Allinanchor Keyword Density Tool	Pages Indexed Backlinks Domain Pagerank Allinanchor Keyword Density Tool by We Build Pages checks the top 10 sites for any keyword search in Google and shows number of pages indexed in Google & Yahoo, backlinks for the page and site from Yahoo, PageRank, Allinanchor, body keyword density and text link keyword density. Requires Google API Key.	Shows pages, BL, PR, Allinanchor, keyword density, etc.
PulseRank	PulseRank by PulseRank tracks the 5 month Ranking history for 1000 selected Keywords in Google. They also provide a RankPulse Index for the same 1000 Keywords. This index helps you to see when there are large fluctuations in the Google index. This tool car be useful to explain fluctuations you are seeing in your own Rankings.	Tracks Ranking movement on Google for 1000 keywords.

Text Link Ad Value Tools (3)

Keyword Difficulty Tool	Keyword Difficulty Tool by seomoz.org is used to measure the difficulty of optimizing a Web page for a key phrase for ranking with Google. The rating is given in percent. You add your key phrase and 3 top bids for the keyword in Overture. Requires a login account, Amazon API key, Google API key and a Yahoo Addlication ID.	Rates difficulty of ranking on Google for key phrase.
Link Price Calculator	Link Price Calculator by webconfs.com This tools will help you determine the appropriate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website. The tool takes into consideration factors such as number of pages, Pagerank, backlinks, Alexa traffic rank, and age of the website.	Show value of text link ad.
Link Value	Link Value by LinkVendor calculates the value of a link for a one month rental. This tool doesn’t tell what it looks at.	Calculates link value per month rental.

Toolbars (7)

Google Toolbar For Firefox	Google Toolbar For Firefox by Google is a toolbar that installs on FireFox and shows you the pagerank number for each webpage you visit. Beware – this tool bar will make you more PageRank conscience.	Download File – Toolbar displays PageRank has Google Search.
Google Toolbar For IE	Google Toolbar For IE by Google is a toolbar that installs on Internet Explorer and shows you the pagerank number for each webpage you visit. Beware – this tool bar will make you more PageRank conscience.	Download File – Toolbar displays PageRank has Google Search.
Mozdev GoogleBar	Mozdev GoogleBar by mozdev.org has all of Google’s specialty searches in one convenient location. This toolbar works both on Mozilla 1.7.3 and FireFox 1.0. PRGoogleBar by NickStallman.net is a modification for the Mozdev Googlebar extension for Mozilla and Firefox. It adds the PageRank bar to the toolbar. There are different files for Mozilla and Firefox.	Download Files – DL the Mozdev Googlebar and add the PR bar for both Mozilla and Firefox.
PR Toolbar Widget For Macintosh	PR Toolbar Widget For Macintosh by Digital Point Solutions is a PR Toolbar Widget that runs on Mac OS X. You will need Konfabulator (JavaScript runtime engine for Mac OS X that lets you run little files called Widgets) to run this PR Toolbar Widget.	Download File – PR Toolbar Widget for Macintosh.
Search MSN Toolbar	Search MSN Toolbar by MSN is a toolbar that installs on Internet Explorer and has a popup blocker and a number of other features.	Download File – Toolbar for Beta MSN Search.
Yahoo Toolbar For Firefox	Yahoo Toolbar For Firefox by Yahoo installs on Windows, Mac, and Linux. Has pop-up protection and Anti-Spyware build in.	Download file – Toolbar for Yahoo Search.
Yahoo Toolbar For IE	Yahoo Toolbar For IE by Yahoo is a toolbar that installs on Internet Explorer. Has pop-up blocker and Anti-Spyware build in.	Download file – Toolbar for Yahoo Search.

Track Ranking Tools (1)

Check Rankings

Check Rankings by checkrankings.com Requires login and Google API. Very easy setup let you add up 10 keywords you want to tract in about 2 mins. Shows a one week or one month graph view for your Google ranking.

Graph view of Google rankings for keywords.

Web Site Optimization Tools (13)

Advanced Meta Tag Generator	Advanced Meta Tag Generator by optimization-services.com Advanced meta tag generator that give you fields for 19 different mata tags and generates the meta code for you.	Sophisticated meta tag generator.
Cache.it	Cache.it by cached.it Shows PR, ping time, IP addy, what country the site is hosted in, thumbnail, meta tag text, cache status, Alexa ranking, and docs in different datacenters.	Shows information lots of information for your site.
Code to Text Calculator	Code to Text Calculator by Stargeek helps you avoid diluting your keyword relevancy by letting you know the ratio of your text to code. The higher the ratio of text to code in your webpage’s the better.	Enter URLs – Calculates Code to Text Ratio.
Copyscape	Copyscape by copyscape.com Copyscape is dedicated to defending your rights online, helping you fight against online plagiarism and content theft. Copyscape finds sites that have copied your content without permission, as well as those that have quoted you.	Searches for copies of your page on the Web.
Google Banned Tool	Google Banned Tool by 123 Promotion This tool uses two methods to check to see if a URL you enter is in the Google database. Its a great way to check to see if you have been banned by Google for various reasons. If your site is quite new, you may also not show in the Google database. This tool is aimed towards people who think that they have been punished.	Shows if you are in the Google index.
Meta Tag Generator	Meta Tag Generator by 123 Promotion lets you fill in your webpage title, description, and keywords and then creates your tags for you.	Enter meta info – Creates meta tag code.
Meta Tag Generator	Meta Tag Generator by SearchBliss creates meta tags with title, description, abstract, keywords, robots revisit, robots index, rating, distribution, and Language.	Creates meta tags for 9 tags.
Poodle Predictor	Poodle Predictor by GRI Technologies shows you a spiders view of the text on your webpage. Ignore where it shows what your page will be displayed like on a Search Engine. Go into the Diagnostics View and there you will see your page in text only with all your alt, title, menu and copy displayed in the order the spider will see it. This is helpful to show you what order you columns are in.	Use in Diagnostics View to see order of spidered text.
Search Engine Spider Simulator	Search Engine Spider Simulator by webconfs.com shows you the content order of your webpage as the search engine bot sees it. This will help you to verify that your keywords are at the top of your page where they will be more relevant. Some times, like in the case of a float:right, your right column could be read by the search engine bot before your main body of text.	Enter URL – Displays page content minus code.
Search Engine Spiders	Search Engine Spiders by Searchwho.com Shows title, meta description, meta keywords, page size, content text, word count, distinct words, keyword density, links, and page in HTML.	Spiders your page and shows what the spider sees.
Similar Page Checker	Similar Page Checker by webconfs.com helps you determine if the content of your webpage’s to similar as you can be penalizes for having similar webpage’s on the same website.	Enter URLs – Compares pages for similar content.
Watchfire WebXACT	Watchfire WebXACT by Watch analyses your web page for w3c validation, alt tags, all your meta tags, and much much more. How 4 pages of things it checks.	Checks over your web page for things to numerous to note.
Web Page Analyzer	Web Page Analyzer by Webmaster Toolkit checks your webpage to make sure to see if you have you keyword in bold text, in link text, in header text, in document title, in meta description and in meta keywords. It’s a simple tool but using for entry level checking.	Enter URL/Keyword – Checks copy for optimization.

Yahoo Ranking Tools (2) 

Yahoo Rank Position	Yahoo Rank Position by PRSearch.net allows you to enter a search term and the domain to search for. It returns the position that search term has on Yahoo with, the number of entries that search term is indexed for, size of file, and the number of inbound links the site has.	Shows Yahoo rank position, numbmer of entries indexed.
Yahoo Search Rankings	Yahoo Search Rankings by yahoosearchrankings.com searches for the entered URL and keyword in the first 1000 pages.	Enter URL/Keyword – Searches the first 1000 entries.

Here are some steps to take to optimize your pay per click accounts and improve your ROI:

1. Do Proper Keyword Research – Keyword research is the first and perhaps most important step you can take to improve the ROI of your SEM account. By finding keywords that your competitors aren’t bidding on, you can have a good chance of getting clicks at low cost per click. If the traffic is relevant, you should be able to convert that traffic at a profitable ROI. Check out this article on Keyword Research for SEO for more keyword research tips. Remember that in many industries, the long tail of keywords can bring in 50% or more of the traffic and revenue. Don’t forget about your top terms, however.

2. Watch Your Top Terms Closely -In most PPC accounts, there are 5-10 keywords that make up 40-50% of the cost structure. Yes they bring in revenue, but they are highly competitive and are frequently caught up in bidding wars. If you are using automated bid managment software, it may be 1-2 weeks before your algorithms pick up changes in CPC, ROI or other metrics you are using to change your bids. Your top terms should be hand managed and checked frequently throughout the day. Think of PPC as day trading. Decide what you can afford to pay per click to achieve your target ROI, and don’t exceed that even when a bidding war drives the cost up.

3. Expand your ROI Horizon – Most PPC account managers measure ROI based solely on what percentage of the product price they can afford to spend. If an item sells for $100, and there is a 20% margin, then they figure that they can afford to spend up to $20 on their PPC marketing costs and still break even. Or they will only spend up to $10 per conversion to preserve their profit margin. But if your not taking into account your customers lifetime value, then you may be leaving money on the table. First, figure out what your return customer rate is. Then figure out how many times per year your customer returns and what they spend on average. Use this info to create a lifetime value for your customer. This will increase the amount that you can spend on a conversion and allow you to stay more competitive.

4. Watch Your Match Type -If you are running up costs on a keyword that has a good CTR and a decent conversion rate, consider only using exact match for that keyword. This will filter out some searches that are less relevant and help to pull your ROI in line. On the other hand, if you are running a great ROI on an exact match keyword, but your volume is low, consider trying broad match to bring in more traffic and see if it is worth it to your bottom line.

5. Split Test Your Ad Copy Regularly – It is surprising how simple this is, yet how often it is neglected. One problem account managers sometimes have is dealing with the sheer volume of ad copy to change. Try changing your copy in bulk in excel by having constant phrasing for description line 1 and 2. You can then use a find and replace to change key phrases or product names. This makes it easier to edit large amounts of copy without spending all day at it. Also, try using keyword insertion in your title to increase your CTR’s.

6. Research Your Competition’s PPC Strategy – Use Spyfu.com and other competitive analysis tools such as batchsearch.com to analyze your competitors keyword strategy. By understanding where they are, you can formulate a strategy to be where they aren’t.

7. Track Your Offline Revenue Back to Your PPC Channel – In many E Commerce businesses, your customers will likely find you through a PPC ad, and then pick up the phone to place their order. This will likely break your conversion tracking and web analytics. There are ways you can connect the marketing dots with promo codes, different phone numbers, etc… that will allow you to find out how a customer found you and then allow you to attach that revenue back to your PPC accounts. See this article on setting up offline tracking for web analytics for more info on how to implement offline tracking.

8. Set up Multi-Variate Testing For Landing Pages – It is amazing how different conversion rates can be for two different landing pages. Content, design, layout, images, titles and promotions can all affect your customer in different ways. If you are using a standard A/B split test, you may not know exactly what it is about a certain page your customer likes or doesn’t like. By using multi-variate software (there are some affordable options out there), you can isolate different areas of your landing page to test.

9. Turn on Content in a Different Campaign – Content works well in some industries and not so well in others. In any case, you should test it out. But don’t turn it on in the same campaign that you are testing your search campaigns. It is best to isolate this test in it’s own campaign. That way you can also turn on a placement campaign and hand-select the websites you want to target with your message. This will allow you to establish a separate ROI for content.

10. Bid On Your Competitors Key Terms – This can be a quick win. Try bidding on your competitors business name and website keywords. They will be very cheap and you can target your ad to try to pull away their business. In one high profile example, expedia.com was able to pull away around 20% or Orbit’s PPC traffic just by bidding on their terms. You may piss some people off, and they may turn around and bid on your terms, but if you are the underdog and recieve less business searches than a large competitor, than this is a great tactic.

By Aaron Evans 2-11-09

There are many Keyword tools available to use, so which are the best keyword research tools for your needs? First you need to understand the difference between the different types of keyword tools. Here are the different basic types of keyword tools available:

1. Keyword Suggestion Tools - This type of tool will suggest keywords based on either keywords you enter or URL’s that you enter. Some popular keyword suggestion tools are:

• Google Adwords Keyword Tool
• Keyword Elite
• SEOBook Keyword Suggestion Tool
• Wordtracker
• Keyword Discovery
• Wordze
• Microsoft Keyword Forecast
• Yahoo Keyword Tool

2. Competitive PPC Keyword Research Tools - Competitive PPC keyword research tools measure the competitions paid search keywords, CPC’s, Budgets and overall search marketing strategy.

• Compete.com – A good tool that is relatively low cost with that shows competitive PPC keywords
• Hitwise.com – A great competitive research site if you can afford the expensive upfront cost
• KeyCompete.com – Download competitors keywords and adwords
• SEMPhonic – A competitive SEM research consultancy
• Spyfu – Download your competitors keywords and PPC data

3. Competitive SEO Keyword Research Tools - Competitive SEO Keyword Research tools focus on the organic strategy of competitors websites and measure the keyword rankings, keyword density, backlinks, internal links and other SEO-related factors.

• SoloSEO – This tool uses its IndexRank to collect Google indexing rate data for different time periods
• SEOMoz Trifecta – Measures domain, blog and page strength
• SEOMoz Linkscape – Measures unique domains linking to competitors websites
• Spydermate – A free SEO tool Crawls URls and gives Spyderranking with lots of SEO stats
• SEOBook Keyword Density Tool – A free tool that quickly shows the number of each keyword occurance
• SEOBook HubFinder - A tool for SEOBook members that shows authority sites for various industries based on keywords
• SEOBook Link Popularity Comparison Tool – Compare your backlinks to a competitors
• MajesticSEO – A competitive Link Analysis Tool that analyzes anchor text and backlinks
• batchSEARCH.com – a bulk search tool that allows you to search multiple keywords at once with up to 100,000 search results in just minutes.
• googlerankings.com – A Keyword density SEO tool

4. Keyword Ranking Tools -

• Firefox Rank Checker – A free browser plugin to rank up to 100 keywords in google, yahoo and msn at one time.
• Cleverstat – A google ranking tool for download. only works with Windows.
• mapelli.info – Calculates your supplemental index ratio

There are other keyword tools out there and more popping up everyday. Stay tuned for a future post about link analysis tools and an update on new SEO and SEM keyword tools.